Withstanding the tests of time and being a favorite in a family tradition speak volumes for Dial. At the same time, the brand new generation known as the Millennials is discovering how it addresses their skin care and health needs for a more modern, faster, and hyperactive era. Classic and at the same time contemporary, while remaining on the cutting edge – these are the traits that make Dial a leader in the body care industry worldwide and a favorite of customers for all times.
Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Beauty Care and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 47,000 people and reported sales of 16.4 billion euros and adjusted operating profit of 2.5 billion euros in fiscal 2013. Henkel’s preferred shares are listed in the German stock index DAX.